Ever walked into an AT&T store and asked the billion dollar question, "When is the new iPhone coming out?" Just for the representative to look at you like you're speaking alien and says, "We have no clue when or if a new iPhone will be released this year. But we have the latest one over here if you'd like to check it out."
So you proceed to buy the latest iPhone only to find out a month later that a newer version is coming out in two weeks. Your first thought is, "Was I duped?" You begin to wonder if the reps knew all along that a newer version was on the way, but couldn't inform you about it (at risk of termination).
Well I was reading the CNN Application on my iPhone this morning when I came across a statement, from an affidavit released this past Friday from Apple Attorney George Riley (talking about the affects of the recent 4G iPhone leak):
***People that would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively affecting Apple's earnings.***
So there you have it. Apple isn't a multi-billion dollar company for nothing. Not to say that other companies aren't doing the same thing. It is just interesting what you'll learn when a company is losing millions.
One time while scrolling around in a AT&T store, I was pulled aside by an AT&T rep which sneakingly informed me that Apple normally releases a new version of the iPhone every year in June/July. Wow, that makes perfect sense.
My advise to you would be to think quarterly. July is the start of the new Fiscal Year. Why not have a new product to lead the company through a 3-month quarter, right? The iPad was released at the beginning of this previous quarter and stocks shot up. So if you think quarterly, you'll be on point for knowing when Apple will release a new product, upgrade, etc.